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The Process of Purchasing and Using MLM Leads
January 25, 2010 by admin · Leave a Comment
“MLM leads” is the blanket term used for any type of lead that can be incorporated into an MLM program. This seems obvious enough; however, what many people do not realize is that this class of lead covers a very broad spectrum. It ranges from guaranteed signups – which are always purchased via the Internet – to bulk mail and telephone leads, which are something altogether different.
Telephone MLM Leads
Let’s start with telephone leads, since this isn’t something most Internet marketers and MLM’ers normally use. While you can still purchase telephone leads over the Internet, you will want to be careful to use a professional company that procures databases that are up-to-date with the National “No Call” Registry. This might cost you a little bit extra, but it could also save you the hassle of legal threats.
Ideally, you will want to pick a company that allows you to sort through the database yourself to find your own MLM leads. Many Internet-based companies will allow you to input certain specifications, such as region, income level, age, degrees held, and surveyed interests. Depending on the MLM you are marketing, all or only a few of these will be necessary; however, make sure that you DO target the specifications most pertinent to your given MLM.
Now that you have your list of leads, you can either begin cold calling them yourself; or you can outsource this job to a call center. There are actually dozens of call centers available over the Internet. If you feel you do not have the time to make the cold calls yourself, then have a call center do the work for you.
Mailing Address MLM Leads
This is yet another form of lead that most Internet marketers and MLM’ers do not use on a regular basis; however, it is also one of the most powerful means through which you can generate leads for your MLM opportunity.
As you did with the telephone MLM lead company, you will want to seek out a good mailing address lead company and sort through to your target demographics. Once you have generated a good list of leads, you will either want to hand create post cards yourself – which can actually be an excellent way to personalize – or you can outsource this task to an Internet-based firm, who will create custom graphics for your post cards, print them out, and then mail them for you to said leads.
With people getting so many advertisements via email on a regular basis, this is one of the better ways in which you can cut through the clutter to get new MLM leads for your downline.
Guaranteed Signups
This is the last type of MLM lead we will discuss. This is considerably different than the others. On a per-lead basis, guaranteed signups are usually very cheap when compared to telephone and bulk mailing list leads.
Additionally, unlike the two forms of leads we discussed previously, guaranteed signups will be delivered to your downline – and most of the time, you will have little say in terms of where they come from and who they are.
Regardless of which method of MLM lead generation you choose – be it guaranteed signups, phone leads, or bulk mailing leads – always remember to follow-up. This is the only way to ensure that you will actually benefit from your paid leads.
Joseph Then operates Sign ups company that helps thousands of online MLM marketers increase their downline for the past 5 years. They have served over 3,000 customers with over 50% as repeat customers. You can visit the site:
